Kristel Koidu

Kristel Koidu

Principal I Founder

Kristel is a visionary not suited for the faint-hearted; she embodies a powerful blend of energy, passion, and empathy, always driven to exceed expectations in her multifaceted lifestyle. She has worn many hats in her life and has walked a path most find only in story books.

With a family business in the commercial sector, Kristel started working from a very young age and developed a curious mind for human nature, what drives us, how to better our environment & overcome objections.

It was the lack of care, skill and human touch in the real estate industry that pushed Kristel to build a real estate business like no other and her modern strategic take on marketing and higher sale prices is what sees 90% of her clients coming from return business and referrals.

MANY MOONS AGO

  • Migrated to Australia at 19 years of age with no connections nor money
  • Managed over 120 staff in the hospitality industry
  • Negotiated $100K lawsuits for Body Corporates

SPECIALISES IN

  • Original Bayside cottages
  • Renovators or problematic properties
  • Isolated locations from Gold Coast to Sunshine Coast

ONGOING BUSINESS VENTURES

  • Principal/ founder of ethico estate
  • Founder/ director of a SaaS tech company
  • Property investment (short & long term hold
  • Flip for profit

SOUL FOOD

  • Traditional village lifestyle
  • Barefoot living
  • Ocean & nature as a whole
  • Quality time with family
  • Renovating & building things
  • Hippy child
  • Polar bears
  • Ice-cream
Kristel Koidu

"Complacency is the enemy. Agents not adapting to change, the market conditions and utilising the incredible resources and technology that is available is what leaves their sellers tens of thousands of dollars out of pocket. We are all born with a brain and a heart yet the majority fail to use both simultaneously."

If you want to know what tireless & fully transparent European work ethic looks like,- let’s chat!

our home

  • BRIGHTON
  • SANDGATE
  • SHORNCLIFFE
  • DEAGON